Overseas Beauty Market Continues to Grow with Shining Performance in Segments
In the first half of 2024, the global beauty market continued to show positive growth, with e-commerce platforms demonstrating strong growth momentum in the beauty and personal care segments in different countries and regions. In terms of the global market, consumers continue to diversify their demand for beauty products, driving the market's prosperity.
1. Global Market Overview
In the first half of 2024, the global beauty market experienced a diversified development trend, with all e-commerce platforms realizing significant sales growth. Amazon sold about RMB 149 billion of beauty and personal care products across its sites, up 11.13% year-on-year. This shows that the global beauty market has maintained strong growth momentum despite many challenges.
2. Market Segment Highlights
Hair care products: Hair care products occupy an important position in most markets, reflecting the trend of refinement and specialization. Among the top five categories on Amazon US, the hair care category topped the list with sales of RMB 27.896 billion, showing the strong market demand for hair care products.
Healthy personal care products: Healthy personal care products are growing faster than beauty products in certain markets, showing that consumers attach great importance to health and personal care. On Amazon Spain, the market share of health and personal care reached 53.5%, with sales increasing by 45.5% year-on-year.
3. Regional Market Performance
Southeast Asia: The beauty market in Southeast Asia also performed well. For example, sales at Lazada sites totaled about RMB 4.731 billion, up 20.81% year-on-year; sales at Shopee Indonesia were RMB 7.681 billion, up 44.46% year-on-year. These figures show that the beauty market in Southeast Asia is rapidly emerging as an important growth pole in the global beauty market.
European market: the beauty market in the European market also showed steady growth. The overall sales of the beauty category on Amazon Germany rose 24.4% year-on-year, showing the continued demand for beauty products from German consumers. Meanwhile, the overall category sales of beauty and skincare on Amazon UK increased by 11.1% year-on-year, and the sales of health and personal care category increased by 22.2% year-on-year.
4. Brand and Product Performance
In terms of brands, a number of internationally recognized brands continued to lead the market. Brands such as Oral-B, Philips Sonicare, and L'Oréal Paris performed well across multiple sites, demonstrating their strong brand influence and market competitiveness. In terms of specific products, hair care-related products such as Nutrafol Hair Growth Oral Supplement and Dyson Hair Curler were also highly popular and became hot items in the market.
5.
Market Trend Analysis
With consumers' increasing concern for product quality and safety, as well as the growing popularity of the concepts of environmental protection and sustainability, the beauty market will focus more on product innovation, quality and sustainability in the future. Meanwhile, with the expanding male consumer group and the emergence of segmented markets, the beauty market will also show a more diversified and personalized development trend.
In summary, the overseas beauty market continued to grow in the first half of 2024, with bright performance in segmentation. In the future, with the ever-changing consumer needs and market trends, the beauty market will continue to maintain strong growth momentum and usher in more development opportunities.
Xi'an Hersoncare Bio-Tech Co., Ltd
